Remember the days of relying on a hand-painted cardboard sign and hoping passersby would magically fall in love with your house? Thankfully, FSBO options have come a long way and now account for over 10% of home sales. From social media magic to word-of-mouth, here are the ways that FSBO sellers used to market their properties.
Here are the most common methods used to market FSBO properties according to NAR:
- Word of Mouth (Friends, Relatives, etc.): 28%
- Yard Signs: 20%
- Third-Party Aggregator: 19%
- Social Networking: 17%
- FSBO Websites: 3%
- Open Houses: 3%
- Online Classified Ads: 3%
- MLS’s: 3%
So what can we learn from this? When selling FSBO it’s important to use a comprehensive marketing plan (comparable to what Realtors do). Be sure to place your property on Aggregator sites (like Nvested!), social networks, yard signs & more. The best part; these are all free! When considering selling, take the time to take great photos, purchase a yard sign, and get the word out to everyone you know.
